Challenge
ista is a global leader in the energy services industry, specializing in improving energy efficiency in buildings. To support its mission of transforming housing into more eco-friendly spaces, the brand needed to enhance its visibility and establish a strong digital foundation.

Solution
We refined ista’s brand identity by simplifying it to its core, strategically aligning the rebrand with three key values: trustworthiness, intelligence, and sustainability. This process preserved essential brand heritage elements, such as the logo, color palette, and typography, while modernizing them for a fresh, digital-first appearance. The result is a cohesive brand experience that positions ista at the forefront of the digital transformation in real estate.