Challenge
Encouraging people to talk about their well-being is difficult, especially in a performance-driven society where vulnerability is often hidden. Normalizing discussions about mental health is crucial to help those who may be struggling beneath the surface.

Solution
The “Fragile” shirt is a bold statement, transforming vulnerability into strength. Everyone, regardless of whether they have mental health issues, has vulnerable aspects that often go unspoken. By breaking that stigma, we can start conversations that free people from societal pressures. Wearing the “Fragile” shirt signals openness about one’s own fragility, creating space for others to reflect on themselves and engage in meaningful dialogue.

All profits from the shirt sales were donated to the “Center for Survival,” a nonprofit organization that provides professional psychological support to victims of torture, war, and refugees in Berlin.