Challenge DJ Voya is an emerging music artist in Hamburg’s vibrant techno scene. To help establish his professional presence and boost his recognition, we decided to produce a high-quality DJ set as a key reference for his career.
Solution We visually intertwined Voya’s two passions: techno music and biking. Both themes align seamlessly, reflecting speed—up to 145 BPM—and endurance, with a set length of 50 minutes. This concept is captured in the name “Fast Lane Funk,” blending the idea of the fast lane with funky techno, featuring breakbeats mixed with trance. The visuals combine retro video footage with contemporary 3D techno aesthetics, creating a fast-paced, visually immersive experience.
Additionally, we launched a citywide campaign to promote a release party celebrating the DJ set and the surrounding culture. The event took place in Hamburg, featuring multiple DJs performing throughout the night, making it a memorable experience.