Fast Lane Funk

Challenge
DJ Voya is an emerging music artist in Hamburg’s vibrant techno scene. To help establish his professional presence and boost his recognition, we decided to produce a high-quality DJ set as a key reference for his career.

Solution
We visually intertwined Voya’s two passions: techno music and biking. Both themes align seamlessly, reflecting speed—up to 145 BPM—and endurance, with a set length of 50 minutes. This concept is captured in the name “Fast Lane Funk,” blending the idea of the fast lane with funky techno, featuring breakbeats mixed with trance. The visuals combine retro video footage with contemporary 3D techno aesthetics, creating a fast-paced, visually immersive experience.

Context: Freelance

Year: 2023

Credits:
DJ: Voya
Art Direction: Jakob Reinhard
Directed & Edited: Jakob Reinhard & Joel Gebhart
Drone Operator: Marius Brüning
Additional Shots: Finn Thomas

Watch the DJ set:

Fast Lane Funk Fast Lane Funk Fast Lane Funk
Fast Lane Funk Fast Lane Funk Fast Lane Funk
Type design
Campaign

Additionally, we launched a citywide campaign to promote a release party celebrating the DJ set and the surrounding culture. The event took place in Hamburg, featuring multiple DJs performing throughout the night, making it a memorable experience.